Finding a name for the anniversary newspaper was a creative process in which many things were developed, but also discarded. In the end, the decision was made in favor of edelweiss.cool.
Already in the formatting similar to a web address we show that we are aiming for a hybrid appearance that fits our company perfectly. The newspaper is available as a tangible print product as well as an online version, which we also distribute via our website and app. This also shows the digital orientation that we are giving our company. In this way, we are setting a clear signal for digital communication in the industry.
As a word and term, the edelweiss stands above all for our connection to nature and to our homeland, Switzerland. Everywhere in the world, the edelweiss is known as a plant of the alpine mountains, so that we can also communicate home, mountains, sun. As a frequently used symbol of Swiss products and services, the edelweiss is also a symbol of Swissness, naturalness, environmental protection and sustainability.
This fits perfectly with our products from the roof window element construction sector, which allow and widen the view into the mountains or the surrounding nature. At the same time, we also focus on sustainability, durability, long life and Swiss precision for these products.
The decision for Edelweiss includes the mystical symbolic power of the alpine plant, attracts interest and acts as a symbol for the radiance of our company. Starting from the gold-colored center of the flower (which we can understand as the roof window element construction division), star-shaped, almost white petals form a flower that can symbolize our versatile work areas, services and the radiance into the world.
Another symbiosis of our company with our home is rock crystal. We have already exclusively staged this with the new production hall Kristall 2020, which is certainly also a topic in the newspaper.
Why cool? The “cool” in the cryptic combination Edelweiss.cool symbolizes the membrane construction division. Here, our products also contribute to sun protection and shading, among other things. Even the air conditioning of buildings is supported by membrane facades, for example. In addition, we are also demonstrating that our products not only provide coolness under the roof or on the facade, but that we also see winter as a typical Swiss season.
Edelweiss.cool is therefore the best expression of everything we want, can, perform and develop. As already mentioned, this includes digitization in our divisions and, above all, in communication with interested parties and customers, but also with our employees. Edelweiss.cool is also the domain name for publishing the online version of the newspaper.
In addition to the content that is typical for our product and service portfolio, we will also introduce Lungern and our surroundings, focus on the Hasliberg ski region and put Switzerland as the sales area for our products and services in the spotlight.
Of course, the topics roof window element construction, membrane construction, carpentry, services and services will remain the main topics with which we want to inform our interested parties and customers but also partners and possible future employees in a comprehensive and interesting way.